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		<title><![CDATA[Paradigm Display Solutions: Latest News]]></title>
		<link>https://www.paradigmdisplaysolutions.com</link>
		<description><![CDATA[The latest news from Paradigm Display Solutions.]]></description>
		<pubDate>Sun, 19 Apr 2026 11:21:55 +0000</pubDate>
		<isc:store_title><![CDATA[Paradigm Display Solutions]]></isc:store_title>
		<item>
			<title><![CDATA[Paradigm Display Solutions Announces New Fabrilyte Extend Graphic Display Stands]]></title>
			<link>https://www.paradigmdisplaysolutions.com/blog/paradigm-display-solutions-announces-new-fabrilyte-extend-graphic-display-stands/</link>
			<pubDate>Tue, 07 Feb 2017 14:10:04 +0000</pubDate>
			<guid isPermaLink="false">https://www.paradigmdisplaysolutions.com/blog/paradigm-display-solutions-announces-new-fabrilyte-extend-graphic-display-stands/</guid>
			<description><![CDATA[<p style="text-align: center;">
	<span style="font-family: Arial;"><img src="http://www.paradigmimaging.com/group/images/stories/pressreleases/pds_extends_pr_580.jpg"></span></p><p style="line-height: 20px; font-family: Verdana, Geneva, Tahoma, sans-serif;"><span style="font-family: Arial;">
			Costa Mesa, CA – February 1, 2017 – Paradigm Display Solutions, a division of Paradigm Imaging Group, a leading distributor of tradeshow displays and graphics, large-format scanning and printing solutions, has added a series new Tubular displays stands based on their popular line of Fabrilyte display products to their E-commerce store.</span></p><p>
	<span style="font-family: Verdana, Geneva, Tahoma, sans-serif;"><span style="line-height: 20px;"><span style="font-family: Arial;">The new Fabrilyte Extend Tubular display stands are a portable fabric pop up display stand that enhances brand visibility with a unique visual appeal and are a great alternative to standard banners stand displays. The Fabrilyte Extend display stands can be assembled in less than 5 minutes! Slide the tubular components together to make the frame and simply pull the pillowcase-like graphic over the frame and zip it shut. The zipper hidden from view, tightens the heavy duty stretchable fabric, displaying your graphic beautifully.</span></span></span></p><p>
	<span style="font-family: Verdana, Geneva, Tahoma, sans-serif;"><span style="line-height: 20px;"><span style="font-family: Arial;">These newly added Fabrilyte Extend display stands are available in 2, 3, 4 and 5 foot widths and come either single sided or double sided graphic configurations. Each of the four widths also are available in multiple heights of 5.5ft, 6.5ft, 8.5ft, 9.5ft, 105ft, and 11.5ft. Varying sizes can be mixed and matched to provide a unique and modern appearance to your trade show booth or corporate event.</span></span></span></p>]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;">
	<span style="font-family: Arial;"><img src="http://www.paradigmimaging.com/group/images/stories/pressreleases/pds_extends_pr_580.jpg"></span></p><p style="line-height: 20px; font-family: Verdana, Geneva, Tahoma, sans-serif;"><span style="font-family: Arial;">
			Costa Mesa, CA – February 1, 2017 – Paradigm Display Solutions, a division of Paradigm Imaging Group, a leading distributor of tradeshow displays and graphics, large-format scanning and printing solutions, has added a series new Tubular displays stands based on their popular line of Fabrilyte display products to their E-commerce store.</span></p><p>
	<span style="font-family: Verdana, Geneva, Tahoma, sans-serif;"><span style="line-height: 20px;"><span style="font-family: Arial;">The new Fabrilyte Extend Tubular display stands are a portable fabric pop up display stand that enhances brand visibility with a unique visual appeal and are a great alternative to standard banners stand displays. The Fabrilyte Extend display stands can be assembled in less than 5 minutes! Slide the tubular components together to make the frame and simply pull the pillowcase-like graphic over the frame and zip it shut. The zipper hidden from view, tightens the heavy duty stretchable fabric, displaying your graphic beautifully.</span></span></span></p><p>
	<span style="font-family: Verdana, Geneva, Tahoma, sans-serif;"><span style="line-height: 20px;"><span style="font-family: Arial;">These newly added Fabrilyte Extend display stands are available in 2, 3, 4 and 5 foot widths and come either single sided or double sided graphic configurations. Each of the four widths also are available in multiple heights of 5.5ft, 6.5ft, 8.5ft, 9.5ft, 105ft, and 11.5ft. Varying sizes can be mixed and matched to provide a unique and modern appearance to your trade show booth or corporate event.</span></span></span></p>]]></content:encoded>
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			<title><![CDATA[Paradigm Display Solutions Announces a New and Broader Selection of Table Throws]]></title>
			<link>https://www.paradigmdisplaysolutions.com/blog/paradigm-display-solutions-announces-a-new-and-broader-selection-of-table-throws/</link>
			<pubDate>Fri, 29 Apr 2016 12:06:25 +0000</pubDate>
			<guid isPermaLink="false">https://www.paradigmdisplaysolutions.com/blog/paradigm-display-solutions-announces-a-new-and-broader-selection-of-table-throws/</guid>
			<description><![CDATA[<p align="right" style="text-align: center;">
	<img src="http://www.paradigmimaging.com/group/images/stories/pressreleases/tablethrowprimg.jpg" alt="" width="600" align="center" style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif; font-size: 15px; background-color: initial;"></p><h1 style="font-size: 14pt; line-height: 28px; letter-spacing: normal; margin: 0in 15px 20px; page-break-after: avoid; font-family: Verdana, sans-serif; color: #2d5f8d;" align="center">Paradigm Display Solutions Announces a New and Broader Selection of Table Throws</h1><p style="text-align: justify;">
Costa Mesa, CA – April 26, 2016 – Paradigm Display Solutions, a division of Paradigm Imaging Group, a leading provider of sign and display solutions, adds new 
	<a href="http://www.paradigmdisplaysolutions.com/table-throw/" target="_blank"><strong><span style="color: rgb(192, 80, 77);">table throws</span></strong></a> to their portfolio of exhibit solutions.</p><p style="text-align: justify;">
	The newly introduced table throws are offered in six-foot and eight-foot sizes and will beautifully transform any standard folding table. There are two different styles available to suit our customer needs. The Open Back version has a full length front and side material with a shorter edge on the backside. The Full Back version has a full length material on the front, back and both sides of the table.</p><p style="text-align: justify;">
Following are highlights of these table throw choices:</p><p style="text-align: justify;">
	<strong>Solid Color</strong> - This Solid Color table throw comes in a stock color of choice and does not include printing. Solid color table throws offer the most flexibility by providing general use that will apply to a variety of event types. Available in 8 different stock colors.</p><p style="text-align: justify;">
	<strong>One or Two Color Logo</strong> - Branding is important and taking every opportunity to get your brand or name into your customer’s focus is essential. These Logo table throws offer a great cost effective solution for an eye catching display of your brand. It comes in a stock color of table throw of choice and a one or two color logo print. Available in 8 different stock colors and 7 print colors.</p><p style="text-align: justify;">
	<strong>Full Color</strong> – These table throws offer limitless graphic options for a lasting impression! They feature an all-over print sure to make your brand stand out. It comes in a high quality fabric material with edges that are beautifully hemmed. It's the perfect solution to distinguish you from the crowd!</p><p style="text-align: justify;">
	<strong>Econo</strong>&nbsp;– Like the Full Color table throws, these table throws also provide an all-over print. The Econothrow fabric material with edges are laser cut for a clean look offer an affordable alternative to the Full Color table throw.</p><p style="text-align: justify;">
“The newly added table throws offer our clients the ability to creatively enhance their brand, transforming an ordinary folding table into a full-color, graphically interesting exhibit. Paradigm Display Solutions continues to seek out new solutions to a variety of trade show exhibit challenges,” says Randy Geesman, president of Paradigm Imaging Group.</p><p>
	<strong>View our new table throw selection at:&nbsp;
	<a href="http://www.paradigmdisplaysolutions.com/table-throw/" target="_blank"><span style="color: rgb(192, 80, 77);">www.paradigmdisplaysolutions.com/table-throw</span></a></strong></p>]]></description>
			<content:encoded><![CDATA[<p align="right" style="text-align: center;">
	<img src="http://www.paradigmimaging.com/group/images/stories/pressreleases/tablethrowprimg.jpg" alt="" width="600" align="center" style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif; font-size: 15px; background-color: initial;"></p><h1 style="font-size: 14pt; line-height: 28px; letter-spacing: normal; margin: 0in 15px 20px; page-break-after: avoid; font-family: Verdana, sans-serif; color: #2d5f8d;" align="center">Paradigm Display Solutions Announces a New and Broader Selection of Table Throws</h1><p style="text-align: justify;">
Costa Mesa, CA – April 26, 2016 – Paradigm Display Solutions, a division of Paradigm Imaging Group, a leading provider of sign and display solutions, adds new 
	<a href="http://www.paradigmdisplaysolutions.com/table-throw/" target="_blank"><strong><span style="color: rgb(192, 80, 77);">table throws</span></strong></a> to their portfolio of exhibit solutions.</p><p style="text-align: justify;">
	The newly introduced table throws are offered in six-foot and eight-foot sizes and will beautifully transform any standard folding table. There are two different styles available to suit our customer needs. The Open Back version has a full length front and side material with a shorter edge on the backside. The Full Back version has a full length material on the front, back and both sides of the table.</p><p style="text-align: justify;">
Following are highlights of these table throw choices:</p><p style="text-align: justify;">
	<strong>Solid Color</strong> - This Solid Color table throw comes in a stock color of choice and does not include printing. Solid color table throws offer the most flexibility by providing general use that will apply to a variety of event types. Available in 8 different stock colors.</p><p style="text-align: justify;">
	<strong>One or Two Color Logo</strong> - Branding is important and taking every opportunity to get your brand or name into your customer’s focus is essential. These Logo table throws offer a great cost effective solution for an eye catching display of your brand. It comes in a stock color of table throw of choice and a one or two color logo print. Available in 8 different stock colors and 7 print colors.</p><p style="text-align: justify;">
	<strong>Full Color</strong> – These table throws offer limitless graphic options for a lasting impression! They feature an all-over print sure to make your brand stand out. It comes in a high quality fabric material with edges that are beautifully hemmed. It's the perfect solution to distinguish you from the crowd!</p><p style="text-align: justify;">
	<strong>Econo</strong>&nbsp;– Like the Full Color table throws, these table throws also provide an all-over print. The Econothrow fabric material with edges are laser cut for a clean look offer an affordable alternative to the Full Color table throw.</p><p style="text-align: justify;">
“The newly added table throws offer our clients the ability to creatively enhance their brand, transforming an ordinary folding table into a full-color, graphically interesting exhibit. Paradigm Display Solutions continues to seek out new solutions to a variety of trade show exhibit challenges,” says Randy Geesman, president of Paradigm Imaging Group.</p><p>
	<strong>View our new table throw selection at:&nbsp;
	<a href="http://www.paradigmdisplaysolutions.com/table-throw/" target="_blank"><span style="color: rgb(192, 80, 77);">www.paradigmdisplaysolutions.com/table-throw</span></a></strong></p>]]></content:encoded>
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			<title><![CDATA[Paradigm Display Solutions Offers Aggressive Savings on its Most Popular Banner Stand and Printed Banner Combo]]></title>
			<link>https://www.paradigmdisplaysolutions.com/blog/paradigm-display-solutions-offers-aggressive-savings-on-its-most-popular-banner-stand-and-printed-banner-combo/</link>
			<pubDate>Thu, 16 Apr 2015 17:00:00 +0000</pubDate>
			<guid isPermaLink="false">https://www.paradigmdisplaysolutions.com/blog/paradigm-display-solutions-offers-aggressive-savings-on-its-most-popular-banner-stand-and-printed-banner-combo/</guid>
			<description><![CDATA[<p>
	Paradigm Display Solutions is pleased to offer even more aggressive savings for their most popular banner stand. For a limited time, get the 34" x 84" Expo Retractable Banner Display Stand for as low as $39! Or get the Expo Banner Stand PLUS a full color printed banner for as low as $99!</p><p>The popular Expo banner stand is a retractable stand offering a quick and affordable solution for advertising needs. It features durable construction and slim-line styling that makes it visually appealing and easy to use. This roll up display system is perfect for on the go advertising. It's supported by a frame pole which is shock-corded for easy assembly and setup. The graphic retracts into a housing case which also protects it during transportation and storage. It's a cost effective way to update your look to better fit the needs of specific audiences. A durable carrying case is also included. The full color banner is printed on 12 mil Bright White SatinPRO media with a print resolution of 720dpi.</p><p>
	“The Expo Retractable Banner Display Stand with Banner is our answer to the growing need for affordable quality in the tradeshow display arena.  Our goal is to make the event planning process as worry-free for our clients as possible and the Expo Retractable Banner Stand and Banner combo does exactly that with everything included in one economical, superbly designed package,” says Randy Geesman, president of Paradigm Imaging Group.</p><p style="text-align: center;"><a href="http://www.paradigmdisplaysolutions.com/34-x-84-expo-retractable-banner-display-stand/"><span style="color: rgb(192, 80, 77);"><span style="color: rgb(31, 73, 125);"><span style="color: rgb(31, 73, 125);"><span style="font-size: 24px;">Click here to get yours today!</span></span></span></span></a><strong><span style="color: rgb(192, 80, 77);"><span style="color: rgb(79, 129, 189);"><span style="color: rgb(192, 80, 77);"><span style="font-size: 20px;"><u><br></u></span></span></span></span></strong></p><p align="center">
	<a href="http://www.paradigmdisplaysolutions.com/34-x-84-expo-retractable-banner-display-stand/"><img src="http://www.paradigmimaging.com/group/images/stories/newexpopromo1.jpg" align="middle" alt=""></a></p>]]></description>
			<content:encoded><![CDATA[<p>
	Paradigm Display Solutions is pleased to offer even more aggressive savings for their most popular banner stand. For a limited time, get the 34" x 84" Expo Retractable Banner Display Stand for as low as $39! Or get the Expo Banner Stand PLUS a full color printed banner for as low as $99!</p><p>The popular Expo banner stand is a retractable stand offering a quick and affordable solution for advertising needs. It features durable construction and slim-line styling that makes it visually appealing and easy to use. This roll up display system is perfect for on the go advertising. It's supported by a frame pole which is shock-corded for easy assembly and setup. The graphic retracts into a housing case which also protects it during transportation and storage. It's a cost effective way to update your look to better fit the needs of specific audiences. A durable carrying case is also included. The full color banner is printed on 12 mil Bright White SatinPRO media with a print resolution of 720dpi.</p><p>
	“The Expo Retractable Banner Display Stand with Banner is our answer to the growing need for affordable quality in the tradeshow display arena.  Our goal is to make the event planning process as worry-free for our clients as possible and the Expo Retractable Banner Stand and Banner combo does exactly that with everything included in one economical, superbly designed package,” says Randy Geesman, president of Paradigm Imaging Group.</p><p style="text-align: center;"><a href="http://www.paradigmdisplaysolutions.com/34-x-84-expo-retractable-banner-display-stand/"><span style="color: rgb(192, 80, 77);"><span style="color: rgb(31, 73, 125);"><span style="color: rgb(31, 73, 125);"><span style="font-size: 24px;">Click here to get yours today!</span></span></span></span></a><strong><span style="color: rgb(192, 80, 77);"><span style="color: rgb(79, 129, 189);"><span style="color: rgb(192, 80, 77);"><span style="font-size: 20px;"><u><br></u></span></span></span></span></strong></p><p align="center">
	<a href="http://www.paradigmdisplaysolutions.com/34-x-84-expo-retractable-banner-display-stand/"><img src="http://www.paradigmimaging.com/group/images/stories/newexpopromo1.jpg" align="middle" alt=""></a></p>]]></content:encoded>
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			<title><![CDATA[Free Shipping for Sharing Photo]]></title>
			<link>https://www.paradigmdisplaysolutions.com/blog/free-shipping-for-sharing-photo/</link>
			<pubDate>Wed, 28 Jan 2015 17:00:00 +0000</pubDate>
			<guid isPermaLink="false">https://www.paradigmdisplaysolutions.com/blog/free-shipping-for-sharing-photo/</guid>
			<description><![CDATA[<p>We want to hear from you! Share your photo of using our products &amp; we'll give your free ground shipping on your next order of $50 or more! Simply contact us directly by either our chat or by phone at 888-221-7226 to find out how to obtain our special promo code. Thanks for sharing!</p><p><img src="/product_images/uploaded_images/share-pic-promo.png"></p>]]></description>
			<content:encoded><![CDATA[<p>We want to hear from you! Share your photo of using our products &amp; we'll give your free ground shipping on your next order of $50 or more! Simply contact us directly by either our chat or by phone at 888-221-7226 to find out how to obtain our special promo code. Thanks for sharing!</p><p><img src="/product_images/uploaded_images/share-pic-promo.png"></p>]]></content:encoded>
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			<title><![CDATA[New Fabrilyte Displays have been added to the Paradigm Display Solutions Store]]></title>
			<link>https://www.paradigmdisplaysolutions.com/blog/new-fabrilyte-displays-have-been-added-to-the-paradigm-display-solutions-store/</link>
			<pubDate>Wed, 11 Jun 2014 11:51:52 +0000</pubDate>
			<guid isPermaLink="false">https://www.paradigmdisplaysolutions.com/blog/new-fabrilyte-displays-have-been-added-to-the-paradigm-display-solutions-store/</guid>
			<description><![CDATA[<p>
	<span style="font-size: 14px;"><strong>Paradigm Display Solutions</strong>, a division of Paradigm Imaging Group, a leading distributor of large-format scanning and printing solutions, tradeshow displays and graphics, has added new 10ft and 20ft Fabrilyte Tubular displays to their E-commerce store.</span></p><p>
	<span style="font-size: 14px;">The new Fabrilyte Tubular displays are portable fabric pop up displays that enhance brand visibility with exceptional visual appeal and are a great alternative to standard backwall displays. The Fabrilyte can be assembled in just 5 minutes! Slide the tubular components together to make the frame and simply pull the pillowcase-like graphic over the frame and zip it shut. The zipper hidden from view, tightens the heavy duty stretchable fabric, displaying your graphic beautifully.</span></p><p>
	<span style="font-size: 14px;">These newly added Fabrilyte displays offer different frame configurations that provide a unique and modern appearance to your trade show booth or corporate event.</span></p><ul>
	
<li><span style="font-size: 14px;"><strong>20ft Curved Fabrilyte Tubular Display </strong>– the Curved frames curve at the sides, creating a rounded, welcoming atmosphere for those passing by. The Curve is also offered in a 10ft frame.</span></li>	
<li><span style="font-size: 14px;"><strong>10ft Arch Fabrilyte Tubular Display </strong>– the Arch frames create vertical curvatures from the top to the bottom of the display. The Arch angels the curves towards the customer, creating an engaging and distinctive look.</span></li></ul><p>
	<span style="font-size: 14px;">“We understand the need to bring unique products to the market that help our customers engage their target audience, so we are pleased to add these new Fabrilyte designs to our pop up display lineup. These new additions will help us to continue providing our clients with high quality displays products that offer exceptional value.” said Randy Geesman, president of Paradigm Imaging Group.</span></p><p style="text-align: center;">
	<span style="color: rgb(54, 96, 146);"><a href="http://www.paradigmdisplaysolutions.com/fabric-displays/"><span style="color: rgb(149, 55, 52);"><strong><span style="font-size: 16px;">Click here to our Fabrilyte displays!</span></strong></span></a></span></p><p style="text-align: center;"><a href="http://www.paradigmdisplaysolutions.com/fabric-displays/" style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif; font-size: 15px; background-color: initial;"><img src="/product_images/uploaded_images/pds-fab-pr.jpg" alt=""></a></p><p>
	<strong>About Paradigm Display Solutions</strong></p><p>
	Paradigm Display Solutions, a division of Paradigm Imaging Group, has been providing display solutions since 1998. We take pride in the fact that we offer the highest level of customer service found anywhere. We are not merely an on-line store; we specialize in giving our customers one-on-one support and can accommodate any request, large or small.</p>]]></description>
			<content:encoded><![CDATA[<p>
	<span style="font-size: 14px;"><strong>Paradigm Display Solutions</strong>, a division of Paradigm Imaging Group, a leading distributor of large-format scanning and printing solutions, tradeshow displays and graphics, has added new 10ft and 20ft Fabrilyte Tubular displays to their E-commerce store.</span></p><p>
	<span style="font-size: 14px;">The new Fabrilyte Tubular displays are portable fabric pop up displays that enhance brand visibility with exceptional visual appeal and are a great alternative to standard backwall displays. The Fabrilyte can be assembled in just 5 minutes! Slide the tubular components together to make the frame and simply pull the pillowcase-like graphic over the frame and zip it shut. The zipper hidden from view, tightens the heavy duty stretchable fabric, displaying your graphic beautifully.</span></p><p>
	<span style="font-size: 14px;">These newly added Fabrilyte displays offer different frame configurations that provide a unique and modern appearance to your trade show booth or corporate event.</span></p><ul>
	
<li><span style="font-size: 14px;"><strong>20ft Curved Fabrilyte Tubular Display </strong>– the Curved frames curve at the sides, creating a rounded, welcoming atmosphere for those passing by. The Curve is also offered in a 10ft frame.</span></li>	
<li><span style="font-size: 14px;"><strong>10ft Arch Fabrilyte Tubular Display </strong>– the Arch frames create vertical curvatures from the top to the bottom of the display. The Arch angels the curves towards the customer, creating an engaging and distinctive look.</span></li></ul><p>
	<span style="font-size: 14px;">“We understand the need to bring unique products to the market that help our customers engage their target audience, so we are pleased to add these new Fabrilyte designs to our pop up display lineup. These new additions will help us to continue providing our clients with high quality displays products that offer exceptional value.” said Randy Geesman, president of Paradigm Imaging Group.</span></p><p style="text-align: center;">
	<span style="color: rgb(54, 96, 146);"><a href="http://www.paradigmdisplaysolutions.com/fabric-displays/"><span style="color: rgb(149, 55, 52);"><strong><span style="font-size: 16px;">Click here to our Fabrilyte displays!</span></strong></span></a></span></p><p style="text-align: center;"><a href="http://www.paradigmdisplaysolutions.com/fabric-displays/" style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif; font-size: 15px; background-color: initial;"><img src="/product_images/uploaded_images/pds-fab-pr.jpg" alt=""></a></p><p>
	<strong>About Paradigm Display Solutions</strong></p><p>
	Paradigm Display Solutions, a division of Paradigm Imaging Group, has been providing display solutions since 1998. We take pride in the fact that we offer the highest level of customer service found anywhere. We are not merely an on-line store; we specialize in giving our customers one-on-one support and can accommodate any request, large or small.</p>]]></content:encoded>
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			<title><![CDATA[Paradigm Display Solutions Launches Facebook eCommerce Store]]></title>
			<link>https://www.paradigmdisplaysolutions.com/blog/paradigm-display-solutions-launches-facebook-ecommerce-store/</link>
			<pubDate>Tue, 11 Mar 2014 17:00:00 +0000</pubDate>
			<guid isPermaLink="false">https://www.paradigmdisplaysolutions.com/blog/paradigm-display-solutions-launches-facebook-ecommerce-store/</guid>
			<description><![CDATA[<p>
	<span style="font-size: 14px;"><strong style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif; text-align: justify;">Paradigm Display Solutions</strong>, a division of Paradigm Imaging Group, a leading distributor of large-format scanners, printers, multifunction systems, sign products and integrated software solutions, has launched a new&nbsp;<a href="https://www.facebook.com/pages/Paradigm-Display-Solutions/217377945099788?id=217377945099788&amp;sk=app_184217821649480" style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif; text-align: justify;"><span style="color: rgb(192, 80, 77);"><span style="color: rgb(54, 96, 146);"><span style="color: rgb(0, 0, 0);"><span style="color: rgb(54, 96, 146);"><strong>eCommerce Facebook store</strong></span></span></span></span></a>.</span></p><p style="text-align: justify;">
	<span style="font-size: 14px;">
	Without ever leaving Facebook, fans can browse products, fill their cart, purchase, manage orders, redeem gift certificates, and more. The new platform allows customers to share their favorite products with their friends and encourages customers to write and share product reviews.  Product categories have been organized and streamlined to simplify the search process.</span></p><p style="text-align: justify;">
	<span style="font-size: 14px;">
	“The new Facebook store enables our customers to place orders quickly and easily while still interacting with their social community.  The social shopping feature is another element that augments the user’s experience, providing us with instant feedback and helping to grow on online community,” said Randy Geesman, president of Paradigm Imaging Group.</span></p><p style="text-align: center;">
	<a href="https://www.facebook.com/pages/Paradigm-Display-Solutions/217377945099788?id=217377945099788&amp;sk=app_184217821649480"><strong><span style="color: rgb(54, 96, 146);">Click here to view our Facebook store!</span></strong></a></p><p style="text-align: center;">
	<a href="https://www.facebook.com/pages/Paradigm-Display-Solutions/217377945099788?id=217377945099788&amp;sk=app_184217821649480"><img src="/product_images/uploaded_images/facebook-store-pr.jpg" style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif; font-size: 15px;" alt="PDS_Facebook_Store"></a></p><hr><p style="text-align: justify;">
	<strong><span style="font-size: 14px;">
	About Paradigm Display Solutions</span></strong></p><p style="text-align: justify;">
	<span style="font-size: 14px;">
	Paradigm Display Solutions, a division of Paradigm Imaging Group, has been providing display solutions since 1998.  We take pride in the fact that we offer the highest level of customer service found anywhere.  We are not merely an on-line store; we specialize in giving our customers one-on-one support and can accommodate any request, large or small.&nbsp;</span></p>]]></description>
			<content:encoded><![CDATA[<p>
	<span style="font-size: 14px;"><strong style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif; text-align: justify;">Paradigm Display Solutions</strong>, a division of Paradigm Imaging Group, a leading distributor of large-format scanners, printers, multifunction systems, sign products and integrated software solutions, has launched a new&nbsp;<a href="https://www.facebook.com/pages/Paradigm-Display-Solutions/217377945099788?id=217377945099788&amp;sk=app_184217821649480" style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif; text-align: justify;"><span style="color: rgb(192, 80, 77);"><span style="color: rgb(54, 96, 146);"><span style="color: rgb(0, 0, 0);"><span style="color: rgb(54, 96, 146);"><strong>eCommerce Facebook store</strong></span></span></span></span></a>.</span></p><p style="text-align: justify;">
	<span style="font-size: 14px;">
	Without ever leaving Facebook, fans can browse products, fill their cart, purchase, manage orders, redeem gift certificates, and more. The new platform allows customers to share their favorite products with their friends and encourages customers to write and share product reviews.  Product categories have been organized and streamlined to simplify the search process.</span></p><p style="text-align: justify;">
	<span style="font-size: 14px;">
	“The new Facebook store enables our customers to place orders quickly and easily while still interacting with their social community.  The social shopping feature is another element that augments the user’s experience, providing us with instant feedback and helping to grow on online community,” said Randy Geesman, president of Paradigm Imaging Group.</span></p><p style="text-align: center;">
	<a href="https://www.facebook.com/pages/Paradigm-Display-Solutions/217377945099788?id=217377945099788&amp;sk=app_184217821649480"><strong><span style="color: rgb(54, 96, 146);">Click here to view our Facebook store!</span></strong></a></p><p style="text-align: center;">
	<a href="https://www.facebook.com/pages/Paradigm-Display-Solutions/217377945099788?id=217377945099788&amp;sk=app_184217821649480"><img src="/product_images/uploaded_images/facebook-store-pr.jpg" style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif; font-size: 15px;" alt="PDS_Facebook_Store"></a></p><hr><p style="text-align: justify;">
	<strong><span style="font-size: 14px;">
	About Paradigm Display Solutions</span></strong></p><p style="text-align: justify;">
	<span style="font-size: 14px;">
	Paradigm Display Solutions, a division of Paradigm Imaging Group, has been providing display solutions since 1998.  We take pride in the fact that we offer the highest level of customer service found anywhere.  We are not merely an on-line store; we specialize in giving our customers one-on-one support and can accommodate any request, large or small.&nbsp;</span></p>]]></content:encoded>
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			<title><![CDATA[5 Tips on Creating an Effective Trade Show Display]]></title>
			<link>https://www.paradigmdisplaysolutions.com/blog/5-tips-on-creating-an-effective-trade-show-display/</link>
			<pubDate>Thu, 27 Feb 2014 17:00:00 +0000</pubDate>
			<guid isPermaLink="false">https://www.paradigmdisplaysolutions.com/blog/5-tips-on-creating-an-effective-trade-show-display/</guid>
			<description><![CDATA[<p style="text-align: justify; margin-left: 20px;">
	<span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">Thanks to advanced
technology, creating your own trade show graphics has never been easier. When
it comes to creating a trade show display, keep in mind that your images and messages should be
simple and your layouts clean.
	</span></span></span></span></span></span></span></span></span></span></span></p><p style="text-align: justify; margin-left: 20px;">
	<span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">Below are <strong><u>five basic
elements
	</u></strong> that every trade show display should include and tips for using each
of these elements to create an effective trade show display:
	</span></span></span></span></span></span></span></span></span></span></span></p><p style="margin-left: 40px;">
	<strong style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">- Visual</span></span></span></span></span></span></span></span></span></strong></p><p style="margin-left: 40px;">
	<strong><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">- Headline<br>
	</span></span></span></span></span></span></span></span></span></span></strong></p><p style="margin-left: 40px;">
	<strong><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">- Description<br>
	</span></span></span></span></span></span></span></span></span></span></strong></p><p style="margin-left: 40px;">
	<strong><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">- Company name &amp; Logo</span></span></span></span></span></span></span></span></span></span></strong></p><p style="margin-left: 40px;">
	<strong><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">- Website</span></span></span></span></span></span></span></span></span></span></strong></p><p style="text-align: center; margin-left: 20px;">
	<strong style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif;"><span style="background-color: rgb(255, 255, 0);"><span style="background-color: rgb(255, 255, 255);"><span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">1.
Select your trade show graphics carefully.
	</span></span></span></span></span></span></span></span></span></span></span></span></span></strong></p><p style="text-align: justify; margin-left: 20px;">
	<span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">Simple, bold and clear
images are the most effective in creating a memorable image. Mysterious and
confusing art and graphics may be great to look at but can be distracting and
much less effective as a backdrop for your trade show message.
	</span></span></span></span></span></span></span></span></span></span></span></p><p style="text-align: justify; margin-left: 20px;">
	<span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="color: rgb(149, 55, 52);"><span style="font-size: 14px;"><span style="color: rgb(31, 73, 125);"><span style="color: rgb(99, 36, 35);"><span style="background-color: rgb(255, 255, 255);"><span style="color: rgb(0, 0, 0);"><span style="color: rgb(149, 55, 52);"><strong>Tip:</strong> </span><u><span style="color: rgb(0, 0, 0);">If possible,
select simple single images. You may want to use many images to tell a
complicated story, but often, a single simple image will serve you just as
well.</span></u></span></span></span></span>
	</span></span></span></span></span></span></span></span></span></span></span></span></p><p style="text-align: center; margin-left: 20px;">
	<strong><span style="font-family: Arial;"><span style="font-family: monospace;"><span style="font-family: Helvetica;"><span style="font-family: Arial;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">2.
Create a simple and easy to remember headline.
	</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></strong></p><p style="text-align: justify; margin-left: 20px;">
	<span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">Choose your words
carefully, and keep the headline for your trade show display simple, clear and
short!
	</span></span></span></span></span></span></span></span></span></span></span></p><p style="text-align: justify; margin-left: 20px;">
	<span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">Most people that did
not plan to visit you at the show will simply walk past your booth. They may,
at best, give your display a passing glance. This, believe it or not, is often
your only chance to grab them. If your trade show display has a carefully
thought out and compelling headline, they may choose to take an extra moment
and learn a little more about your company.
	</span></span></span></span></span></span></span></span></span></span></span></p><p style="text-align: justify; margin-left: 20px;">
	<span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">The shorter your
headline the larger it can appear on your trade show display. The larger it is
on your trade show display the further your display can reach into the trade
show traffic. Even a small table top display with a short bold message can be
seen from several yards away.
	</span></span></span></span></span></span></span></span></span></span></span></p><p style="text-align: justify; margin-left: 20px;">
	<span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">Your choice of
typeface is also important. 
	</span></span></span></span></span></span></span></span></span></span></span></p><p style="text-align: justify; margin-left: 20px;">
	<span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;"><strong><span style="color: rgb(149, 55, 52);">Tip:</span></strong> <u>Choose a simple
and easy-to-read typeface. Next time you’re at a trade show, take notice of the
displays produced by large companies. Not necessarily large booths, but even
table top displays produced by large and successful companies consistently use
simple bold graphics. You can and should do the same.
	</u></span></span></span></span></span></span></span></span></span></span></span></p><p style="text-align: center; margin-left: 20px;">
	<strong><span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">3. Be
careful when writing your description.
	</span></span></span></span></span></span></span></span></span></span></span></strong></p><p style="text-align: justify; margin-left: 20px;">
	<span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">We know it's tempting
to write a description for your trade show display that explains everything you
want your customer to know about your product or service, but don’t!
	</span></span></span></span></span></span></span></span></span></span></span></p><p style="text-align: justify; margin-left: 20px;">
	<span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">As much as you would
like them to, most trade show attendees will not want to spend much time
reading about your company. If the headline and graphic of your trade show
display captured their attention, they may want to read a sentence or two at
most. Keep your sentences short and choppy. Make each word count.
	</span></span></span></span></span></span></span></span></span></span></span></p><p style="text-align: justify; margin-left: 20px;">
	<strong><span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="color: rgb(149, 55, 52);"><span style="font-size: 14px;">Tip:</span></span></span></span></span></span></span></span></span></span></span></span></strong></p><ul>
	
<li><span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">Use bullet points</span></span></span></span></span></span></span></span></span></span></span></li>	
<li><span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">Keep your
messages short
	</span></span></span></span></span></span></span></span></span></span></span></li>	
<li><span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">Don’t get too
technical
	</span></span></span></span></span></span></span></span></span></span></span></li>	
<li><span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">Less is more</span></span></span></span></span></span></span></span></span></span></span></li></ul><p style="text-align: justify; margin-left: 20px;">
	<span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><u><span style="font-size: 14px;">The key to creating an
effective trade show display, whether a floor display or a tabletop display, is
simple images and messages and a clean layout.
	</span></u></span></span></span></span></span></span></span></span></span></span></p><p style="text-align: center; margin-left: 20px;">
	<strong><span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">4.
Make the company name prominent.
	</span></span></span></span></span></span></span></span></span></span></span></strong></p><p style="text-align: justify; margin-left: 20px;">
	<span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">It’s a surprise of how
many trade show displays seem to hide their company name. You pay a lot of
money to exhibit. Take a little extra effort and make certain your company’s
name is easy for all to see.
	</span></span></span></span></span></span></span></span></span></span></span></p><p style="text-align: justify; margin-left: 20px;">
	<span style="font-size: 14px;"><span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><strong><span style="color: rgb(79, 129, 189);"><span style="color: rgb(149, 55, 52);">Tip:</span></span></strong> <u>Place the
company name in the header portion of your trade show display, as most trade
show visitors will expect to find it there.&nbsp;</u></span></span></span></span></span></span></span></span></span></span><u style="font-family: Arial;">As for a company logo,
if you don’t have one, we suggest that you create one. It is your opportunity
to create an impression. It makes you look established. Even an amateur can
create a professional logo with free online logo creators.</u></span></p><p style="text-align: center; margin-left: 20px;">
	<strong><span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">5.
Feature your website address.
	</span></span></span></span></span></span></span></span></span></span></span></strong></p><p style="text-align: justify; margin-left: 20px;">
	<span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">Probably the single
most important message in your whole trade show display is your website
address. This is because if the show attendee saw something at your booth that
interests them, they can copy your website address, even at a distance, and
visit it at their leisure. If you don’t already have a website, get one.
	</span></span></span></span></span></span></span></span></span></span></span></p><p style="text-align: justify; margin-left: 20px;">
	<span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="color: rgb(149, 55, 52);"><span style="font-size: 14px;"><strong>Tip:</strong> <span style="color: rgb(0, 0, 0);"><u>Try to select a
website name that is both meaningful to your business and one that is easy to
remember.</u></span>
	</span></span></span></span></span></span></span></span></span></span></span></span></p><p style="text-align: justify; margin-left: 20px;">
	<span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">Follow the five basic
elements outlined above to make any table top display or floor display more
effective at your next trade show.
	</span></span></span></span></span></span></span></span></span></span></span></p><p style="text-align: justify; margin-left: 20px;">
	<span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">We at&nbsp;<span style="color: rgb(192, 80, 77);"><strong><a href="http://www.paradigmdisplaysolutions.com"><span style="color: rgb(0, 0, 0);">Paradigm Display Solutions</span></a> </strong></span>understand
our fellow exhibitors, as we too exhibit at trade shows. We understand the
planning and budgeting that goes into preparing for a trade show as well as
researching ways to use our experience to better assist our customers. Please
feel free to&nbsp;
	<a href="http://www.paradigmdisplaysolutions.com/about-us/"><strong><span style="color: rgb(149, 55, 52);"><span style="color: rgb(79, 129, 189);"><span style="color: rgb(0, 0, 0);">contact us</span></span></span></strong></a> with your trade show questions or purchasing needs. We
are here to help!!</span></span></span></span></span></span></span></span></span></span></span></p><p style="text-align: center; margin-left: 20px;"><span style="color: rgb(149, 55, 52);"><span style="font-size: 14px;"><a href="http://www.paradigmdisplaysolutions.com/web-specials/"><span style="color: rgb(149, 55, 52);"><strong>Don't forget to check out our&nbsp;current web specials</strong></span></a>!!</span></span><span style="color: rgb(192, 80, 77);"><br>
	</span></p><p style="text-align: center; margin-left: 20px;"><span style="color: rgb(149, 55, 52);"><br></span></p><p style="text-align: center; margin-left: 20px;"></p><p style="text-align: center; margin-left: 20px;">
	<span style="font-size: 12px;"><b style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif;">Paradigm Display Solutions</b>
	<br>
	<strong>Tel: 888-221-7226</strong><br>
	</span><strong style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif;"><span style="font-size: 12px;">graphics@paradigmimaging.com</span></strong></p>]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify; margin-left: 20px;">
	<span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">Thanks to advanced
technology, creating your own trade show graphics has never been easier. When
it comes to creating a trade show display, keep in mind that your images and messages should be
simple and your layouts clean.
	</span></span></span></span></span></span></span></span></span></span></span></p><p style="text-align: justify; margin-left: 20px;">
	<span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">Below are <strong><u>five basic
elements
	</u></strong> that every trade show display should include and tips for using each
of these elements to create an effective trade show display:
	</span></span></span></span></span></span></span></span></span></span></span></p><p style="margin-left: 40px;">
	<strong style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">- Visual</span></span></span></span></span></span></span></span></span></strong></p><p style="margin-left: 40px;">
	<strong><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">- Headline<br>
	</span></span></span></span></span></span></span></span></span></span></strong></p><p style="margin-left: 40px;">
	<strong><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">- Description<br>
	</span></span></span></span></span></span></span></span></span></span></strong></p><p style="margin-left: 40px;">
	<strong><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">- Company name &amp; Logo</span></span></span></span></span></span></span></span></span></span></strong></p><p style="margin-left: 40px;">
	<strong><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">- Website</span></span></span></span></span></span></span></span></span></span></strong></p><p style="text-align: center; margin-left: 20px;">
	<strong style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif;"><span style="background-color: rgb(255, 255, 0);"><span style="background-color: rgb(255, 255, 255);"><span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">1.
Select your trade show graphics carefully.
	</span></span></span></span></span></span></span></span></span></span></span></span></span></strong></p><p style="text-align: justify; margin-left: 20px;">
	<span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">Simple, bold and clear
images are the most effective in creating a memorable image. Mysterious and
confusing art and graphics may be great to look at but can be distracting and
much less effective as a backdrop for your trade show message.
	</span></span></span></span></span></span></span></span></span></span></span></p><p style="text-align: justify; margin-left: 20px;">
	<span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="color: rgb(149, 55, 52);"><span style="font-size: 14px;"><span style="color: rgb(31, 73, 125);"><span style="color: rgb(99, 36, 35);"><span style="background-color: rgb(255, 255, 255);"><span style="color: rgb(0, 0, 0);"><span style="color: rgb(149, 55, 52);"><strong>Tip:</strong> </span><u><span style="color: rgb(0, 0, 0);">If possible,
select simple single images. You may want to use many images to tell a
complicated story, but often, a single simple image will serve you just as
well.</span></u></span></span></span></span>
	</span></span></span></span></span></span></span></span></span></span></span></span></p><p style="text-align: center; margin-left: 20px;">
	<strong><span style="font-family: Arial;"><span style="font-family: monospace;"><span style="font-family: Helvetica;"><span style="font-family: Arial;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">2.
Create a simple and easy to remember headline.
	</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></strong></p><p style="text-align: justify; margin-left: 20px;">
	<span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">Choose your words
carefully, and keep the headline for your trade show display simple, clear and
short!
	</span></span></span></span></span></span></span></span></span></span></span></p><p style="text-align: justify; margin-left: 20px;">
	<span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">Most people that did
not plan to visit you at the show will simply walk past your booth. They may,
at best, give your display a passing glance. This, believe it or not, is often
your only chance to grab them. If your trade show display has a carefully
thought out and compelling headline, they may choose to take an extra moment
and learn a little more about your company.
	</span></span></span></span></span></span></span></span></span></span></span></p><p style="text-align: justify; margin-left: 20px;">
	<span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">The shorter your
headline the larger it can appear on your trade show display. The larger it is
on your trade show display the further your display can reach into the trade
show traffic. Even a small table top display with a short bold message can be
seen from several yards away.
	</span></span></span></span></span></span></span></span></span></span></span></p><p style="text-align: justify; margin-left: 20px;">
	<span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">Your choice of
typeface is also important. 
	</span></span></span></span></span></span></span></span></span></span></span></p><p style="text-align: justify; margin-left: 20px;">
	<span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;"><strong><span style="color: rgb(149, 55, 52);">Tip:</span></strong> <u>Choose a simple
and easy-to-read typeface. Next time you’re at a trade show, take notice of the
displays produced by large companies. Not necessarily large booths, but even
table top displays produced by large and successful companies consistently use
simple bold graphics. You can and should do the same.
	</u></span></span></span></span></span></span></span></span></span></span></span></p><p style="text-align: center; margin-left: 20px;">
	<strong><span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">3. Be
careful when writing your description.
	</span></span></span></span></span></span></span></span></span></span></span></strong></p><p style="text-align: justify; margin-left: 20px;">
	<span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">We know it's tempting
to write a description for your trade show display that explains everything you
want your customer to know about your product or service, but don’t!
	</span></span></span></span></span></span></span></span></span></span></span></p><p style="text-align: justify; margin-left: 20px;">
	<span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">As much as you would
like them to, most trade show attendees will not want to spend much time
reading about your company. If the headline and graphic of your trade show
display captured their attention, they may want to read a sentence or two at
most. Keep your sentences short and choppy. Make each word count.
	</span></span></span></span></span></span></span></span></span></span></span></p><p style="text-align: justify; margin-left: 20px;">
	<strong><span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="color: rgb(149, 55, 52);"><span style="font-size: 14px;">Tip:</span></span></span></span></span></span></span></span></span></span></span></span></strong></p><ul>
	
<li><span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">Use bullet points</span></span></span></span></span></span></span></span></span></span></span></li>	
<li><span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">Keep your
messages short
	</span></span></span></span></span></span></span></span></span></span></span></li>	
<li><span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">Don’t get too
technical
	</span></span></span></span></span></span></span></span></span></span></span></li>	
<li><span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">Less is more</span></span></span></span></span></span></span></span></span></span></span></li></ul><p style="text-align: justify; margin-left: 20px;">
	<span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><u><span style="font-size: 14px;">The key to creating an
effective trade show display, whether a floor display or a tabletop display, is
simple images and messages and a clean layout.
	</span></u></span></span></span></span></span></span></span></span></span></span></p><p style="text-align: center; margin-left: 20px;">
	<strong><span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">4.
Make the company name prominent.
	</span></span></span></span></span></span></span></span></span></span></span></strong></p><p style="text-align: justify; margin-left: 20px;">
	<span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">It’s a surprise of how
many trade show displays seem to hide their company name. You pay a lot of
money to exhibit. Take a little extra effort and make certain your company’s
name is easy for all to see.
	</span></span></span></span></span></span></span></span></span></span></span></p><p style="text-align: justify; margin-left: 20px;">
	<span style="font-size: 14px;"><span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><strong><span style="color: rgb(79, 129, 189);"><span style="color: rgb(149, 55, 52);">Tip:</span></span></strong> <u>Place the
company name in the header portion of your trade show display, as most trade
show visitors will expect to find it there.&nbsp;</u></span></span></span></span></span></span></span></span></span></span><u style="font-family: Arial;">As for a company logo,
if you don’t have one, we suggest that you create one. It is your opportunity
to create an impression. It makes you look established. Even an amateur can
create a professional logo with free online logo creators.</u></span></p><p style="text-align: center; margin-left: 20px;">
	<strong><span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">5.
Feature your website address.
	</span></span></span></span></span></span></span></span></span></span></span></strong></p><p style="text-align: justify; margin-left: 20px;">
	<span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">Probably the single
most important message in your whole trade show display is your website
address. This is because if the show attendee saw something at your booth that
interests them, they can copy your website address, even at a distance, and
visit it at their leisure. If you don’t already have a website, get one.
	</span></span></span></span></span></span></span></span></span></span></span></p><p style="text-align: justify; margin-left: 20px;">
	<span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="color: rgb(149, 55, 52);"><span style="font-size: 14px;"><strong>Tip:</strong> <span style="color: rgb(0, 0, 0);"><u>Try to select a
website name that is both meaningful to your business and one that is easy to
remember.</u></span>
	</span></span></span></span></span></span></span></span></span></span></span></span></p><p style="text-align: justify; margin-left: 20px;">
	<span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">Follow the five basic
elements outlined above to make any table top display or floor display more
effective at your next trade show.
	</span></span></span></span></span></span></span></span></span></span></span></p><p style="text-align: justify; margin-left: 20px;">
	<span style="font-family: Arial;"><span style="font-family: Georgia;"><span style="font-family: Georgia;"><span style="font-family: Helvetica;"><span style="font-family: 'Times New Roman';"><span style="font-family: Georgia;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="font-size: 14px;">We at&nbsp;<span style="color: rgb(192, 80, 77);"><strong><a href="http://www.paradigmdisplaysolutions.com"><span style="color: rgb(0, 0, 0);">Paradigm Display Solutions</span></a> </strong></span>understand
our fellow exhibitors, as we too exhibit at trade shows. We understand the
planning and budgeting that goes into preparing for a trade show as well as
researching ways to use our experience to better assist our customers. Please
feel free to&nbsp;
	<a href="http://www.paradigmdisplaysolutions.com/about-us/"><strong><span style="color: rgb(149, 55, 52);"><span style="color: rgb(79, 129, 189);"><span style="color: rgb(0, 0, 0);">contact us</span></span></span></strong></a> with your trade show questions or purchasing needs. We
are here to help!!</span></span></span></span></span></span></span></span></span></span></span></p><p style="text-align: center; margin-left: 20px;"><span style="color: rgb(149, 55, 52);"><span style="font-size: 14px;"><a href="http://www.paradigmdisplaysolutions.com/web-specials/"><span style="color: rgb(149, 55, 52);"><strong>Don't forget to check out our&nbsp;current web specials</strong></span></a>!!</span></span><span style="color: rgb(192, 80, 77);"><br>
	</span></p><p style="text-align: center; margin-left: 20px;"><span style="color: rgb(149, 55, 52);"><br></span></p><p style="text-align: center; margin-left: 20px;"></p><p style="text-align: center; margin-left: 20px;">
	<span style="font-size: 12px;"><b style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif;">Paradigm Display Solutions</b>
	<br>
	<strong>Tel: 888-221-7226</strong><br>
	</span><strong style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif;"><span style="font-size: 12px;">graphics@paradigmimaging.com</span></strong></p>]]></content:encoded>
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